core catalog | san francisco

A prop-tech startup aimed to transform bathroom renovations by setting record timelines and enhancing the customer experience, all while challenging the traditional construction model. The goals were to deliver designer-approved, quality bathroom designs within an aggressive 4-week timeline from start to finish. To balance speed with customization—essential for customer satisfaction—the solution had to allow client personalization in design within controlled parameters.

The Solution
The design team identified areas of delay and established a core material catalog with foundational plumbing standards. This allowed for a consistent quality baseline while enabling personalization in high-impact areas like vanities, lighting, and accessories. The catalog simplified procurement forecasting, allowing advance fixture orders and strategic vendor negotiations for better pricing and reliable delivery timelines.